1. Expertise greatly simplifies the task of selling. The better you sell your expertise, the more often you are noticed in the feed, the higher the level of trust and the easier it is to sell, and specific social proof and successful customer cases multiply the likelihood of a purchase. The main formula for success: Expertise ➡ Trust ➡ Results. 2. You shouldn't to sell a product or service! You should sell the benefits it brings to a specific audience. Sell a solution to a